Space Jam...Sponsor?

  After talking in class about the power of using a well-known celebrity to advertise a product, I noticed more the number of times this method is used. I don't think that the effect is necessarily something that we notice happening, more of a subconscious effect.  For instance, no one really says "Wow, Oprah drinks ____ juice, I want to be just like her".  When the consumer goes to the store after seeing the commercial, they may then happen to walk down the juice isle and see the product.  They then remember the product because someone famous was drinking it and because of this brand recognition they buy the product.  I have experienced something similar, we as consumers for some crazy reason feel as though just because we have heard the name of the product (not in a negative light) that we trust the brand.  Even when we see other brands that may be great, we haven't heard the name so we automatically do not trust it.  Ironically after our class discussion on the number of things Michael Jordan represents and why, I watched a movie that brought this discussion back into my brain.  Space Jam, what a great movie (from my childhood).  I never noticed this line before, but after watching this movie over ten years after my first time seeing it, the line jumped out at me.  Stanley comes into Michaels hotel room to give him some encouragement and says "C'mon, Michael, it's game time. Slip on your Hanes, lace up your Nikes, take your Wheaties and your Gatorade, and we'll grab a Big Mac on the way to the ballpark".  Every single one of these items Michael was currently sponsoring, or had in the past.  What a line! In the middle of a movie, and they had just once again advertised all of Michaels items in one sentence. I shouldn't have been surprised but once again I believe it was the mere fact that I failed to realize this when I first came out, my subconscious had.