Convienence or Stupidity?

     Currently I am doing a service learning project for a Feasibility class and an E-Commerce class.  The venue I am working with is called The Muse and happens to be located across the bridge here in Lafayette.  I have been studying this business and the challenges it has with bringing its target market (college students) to its venue.  It has made me a lot more aware of the consumer behavior of Purdue students.  The 21+ age group is really kinda funny.  As students, we will buy "drink specials" (that are usually watered down versions of the actual drink), ignore the cleanliness of the building and deal with poor service.  Why do we do this?  Location and popularity are definitely helpful.  For some reason or another we as students have it ingrained in our minds that anything on the other side of the bridge is just "too far".  Some of the venues on the other side have way better deals, better drinks, better cleanliness, and excellent service.  Because of this, I have personally come to the conclusion that as college students operate off of convenience.  They will continuously take their business to the same place, with bad deals, and poor cleanliness because its close or convenient.