Air Advertisement

  This past Saturday I was able to have the opportunity to enjoy Purdue's football festivities with my parents.  While out on the fields my mother pointed out the plane flying by with a Geico Car Insurance advertisement attached.  Quickly looking around I noticed how many other people at tailgates had noticed as well.  I believe if one was to do a study of the brand recognition of Geico among consumers that the numbers would be great.  I also believe that a main reason why so many people know Geico has to do with the many commercials the have and the association with the famous lizard.  The fact that they already have such brand recognition among consumers is great, having a plane flying across a Purdue football tailgate is just another way to keep Geico in the minds of these consumers.  Although I think it would have been more effective if the sign said something witty and memorable, it was enough to make everyone look up to read what it said.  By doing this, refreshing the company name in the consumers brain so that when they make a decision on car insurance, this will be the first place they think.