Advertising to Consumers

The time we currently live in is just bursting with opportunities for e-business.  Companies know that they must keep up with consumers and technology in order to continue to hit their target market.  Companies have found ways to target  customers who visit certain sites or have certain interests just because that is their target market.  Facebook and Twitter are now the main focus of companies, not only for getting their product out, but for reaching potential employees.  Do these forms of advertising work for companies, or is it just another form of the  pop-up ad?  Another development is the collaboration Google has with companies to get their company name to show up on the first page of a search.  As a consumer I personally used to feel as though when I was "Googling" something that the results were truly how related a website was to my search, or that it was by complete chance what company got the top slot.  How wrong I was.  As a consumer I personally feel as though I am being cheated.  Although no one actually pays to use the search engine, I still feel as though this service is skewed.  Of course knowing this will not stop me from using search engines, because as we all know, our generation relies on finding any answer on Google.  As far as Facebook using our information to help companies target their market, I am actually okay with this method.  As a consumer I know that no matter what I will not escape the constant advertising that I see everyday, everywhere.  With this being said, if I am forced to constantly see ads, I would much rather them be something relevant to me and my interests.  I think that Facebook has not only revolutionized social media, but also online advertising.  Now not only will companies save money on being able to specifically target the audience they are looking for but also increase their odds of success.